Case Study

Fortune 50 Financial Services Company Transforms CX with Interactions

A Fortune 50 financial services company partnered with Interactions to streamline digital client experiences, using an IVA to handle thousands of cardholder inquiries with human-like conversations.

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About the Customer

A Fortune 50 financial services company, recognized for its innovation, leveraged Interactions IVA to deliver seamless support for millions of cardholder inquiries, including self-service for lost cards and account updates, saving $6.6M annually.

Industry

Financial Services

Company Size

Fortune 50

Key Findings

20 %

reduction of employees calling back same days

40 %

fully automated resolutions

50 %

estimated time saved compared to competitor's solutions

Challenges

Cardholders needed quick solutions for account issues, such as reporting a lost card or updating contact details, without the delays of lengthy phone calls with live agents. These time-consuming processes were causing substantial productivity losses.

Additionally, rapid growth in the commercial card service led to hundreds of thousands of monthly requests, overwhelming the institution’s limited automation and straining live agent resources.

Solutions

Using a unique approach that combines AI with human intelligence, the Interactions IVA delivers exceptional customer experiences to solve the company’s challenges.

When customers dial the 1-800 number, the IVA begins by repeating their question, demonstrating its understanding and confirming their intent before responding. It then proactively offers additional relevant account information, such as balance due and recent transactions. On average, 90% of interactions are managed by AI, while 10% are supported by humans. Live agents are always available for more complex issues, ensuring cardholders get the assistance they need.

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Results

Interactions IVA powers all of the program’s self-service capabilities, providing fast resolutions for common card issues without sacrificing customer service quality.

  • Higher Containment Rate: Since launch, the IVA has processed nearly 15 million calls, achieving an average containment rate of over 52% across all lines of business, saving $6.6 million annually.
  • Improved Speed-to-Answer: The IVA ensures instant access to support. An analysis of over 1.2 million calls showed faster processes for intent capture, routing, and authentication, with one government client seeing identification rates rise from 91% to 96.8%.
  • Increased Productivity: The IVA returned 20,000 employee hours per quarter, boosting productivity and cutting wasted time.
  • Enhanced Client Satisfaction: Clients report higher satisfaction, with an average CSAT score of 4.68 out of 5.

The program’s success was featured at the Fortune 50 company’s annual summit, showcasing their commitment to innovation.

Interactions acts as the AI front door to our customer service and really elevates the level of service that we provide our clients. As a result, our CSAT scores have gone up almost 19%.

– North American Head of Operations

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$1,050,000

Annual Net Savings