Put customers in control. It’s what they want.

For years, the customer experience industry has strived toward fast, easy, painless experiences for customers. However, time and time again, we feel failed by brands for bad customer service and wasted time.  The common theme among bad experiences in customer service revolve around the fact that customers feel powerless. This can be caused by long […]

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Why CX Should be a Central Part of Any Utility Company’s Business Strategy

Why CX Should be a Central Part of Any Utility Company’s Business Strategy

Because of the regulated nature for many utility providers, customer retention is often not top of mind. But CX still matters– customers have grown to expect fast, convenient, and conversational service in multiple channels. The Prime Effect, explains how the immediate, or instant gratification of working with brands like Amazon, have had a massive impact […]

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5 Reasons Your Digital Transformation is Not Moving Fast Enough

5 Reasons Your Digital Transformation is Not Moving Fast Enough

Digital transformation has been a hot topic for years, and the pandemic has accelerated the consumer demand for better digital self-service offerings and customer experience.  In fact, in a recent report by Salesforce, 88% of customers say they expect companies to accelerate digital initiatives due to COVID-19. This has put pressure on brands to put […]

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4 Tips for Keeping it Simple in Customer Service

Many years ago, I had a math teacher who always used the acronym KISS or  “Keep it simple stupid.” It was written on the board in big letters and he used it to encourage us to solve complicated equations by focusing on the simple steps that we needed to get it done (instead of being […]

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If You Can’t do Voice, You Can’t Do Omnichannel

If You Can’t do Voice, You Can’t Do Omnichannel

There’s a lot of promise in the technology world. For example, when I bought my new TV, it advertised that I could speak commands into the remote instead of having to traditionally scroll through the menu options. How cool! It didn’t take long for me to realize that only one out of every 10 commands […]

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The Importance of Customer Loyalty in Banking and Four Ways to Build It

Banking Customer Loyalty

A happy customer is a loyal customer, and nothing is more of a cornerstone of a successful business than customer loyalty. This is true for all industries, banking included. A Forrester survey found that, among customers who felt valued by their bank, 71% planned to stay with that bank, 87% advocated for it, and 82% […]

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What Counts as Conversational?

What Counts as Conversational?

As part of our design practice, we spend time talking to consumers who interact with the AI applications we build. When people like an experience, they often describe it as conversational and say that it feels like talking to a person. Similarly, our clients use conversational as a way to describe the experiences they want […]

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The Power of Usability Testing

Usability Testing

Conversational AI gives organizations the opportunity to create applications that customers use successfully and willingly.  The key to achieving these goals is delivering an excellent user experience–which for conversational apps can be quite a challenge.  Every customer using these apps is already an expert because of their vast experience conversing with other humans. Every customer […]

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3 Reasons to Empower Your Patients with Self-scheduling Appointment Technology

Empower Your Patients

The digital patient experience demands excellence. Patients are raising their expectations and looking for convenient access to healthcare through digital channels. So much so that, according to Accenture, 50% of patients say a bad digital experience with a healthcare provider ruins the entire experience with that provider.  One easy way to positively impact a patient’s […]

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