Research
CX Snapshot: How Businesses and Customers Think About Tech-Driven Customer Service
The CX Divide is
Real – Business Confidence Meets Customer Frustration
85% of companies think their CX is excellent—yet consumer perspectives show it’s time to rebuild strategies with a hybrid human-technology approach. We surveyed 500 business decision-makers across the financial services, consumer technology, and SaaS industries to understand why there’s a disconnect. This survey details those findings and outlines what businesses can do to improve customer experiences.
What’s inside
The survey results show there is a clear need for businesses to reevaluate and enhance their customer service approach using technology.
