Peter brings more than two decades of marketing leadership to his role as Interactions’ CMO. Previously, he was Senior Vice President of Marketing at Payactiv, where he led customer success marketing, lead-gen programming, customer acquisition, product marketing and more. Prior, he held prominent marketing and communications roles at VXI Global Solutions, Comcast, and Netflix.
By reading this blog, you'll gain actionable insights from industry leaders on how to elevate your customer experience strategy by effectively balancing cutting-edge AI technologies with the irreplaceable human touch, ensuring your brand remains agile and customer-centric in a rapidly evolving retail landscape.
As brands continue to focus on improving the customer experience, incorporating automation into customer interactions is becoming more and more important. That’s why technologies such as chatbots and Intelligent Virtual Assistants (IVAs) continue to gain popularity.