Strategic Marketing & Digital Innovation by Ananth Srinivasan

I am an ardent marketer and a digital strategist. Over the years, I’ve developed a growing passion for data and digital concepts and how they can be leveraged to open innumerable opportunities to understand, meet and often exceed needs & expectations of customers – consumers and businesses alike.

After getting a Master’s degree in Marketing, I’ve focused on technology marketing for more than 10 years across several roles in global companies, predominantly in the B2B space. For several enterprise technology & SaaS offerings, I’ve orchestrated product launches, developed annual marketing strategies, gathered market & competition intelligence, conceived messaging strategies, liaised with go-to-market partners, industry analysts, public relations, agencies and a host of internal stakeholders in planning & executing integrated marketing campaigns driving demand generation and improved market positioning.

I gained a second specialty in digital strategy & consulting through my stint with Accenture Consulting that spanned more than 3 years.